Lola Founder and Winemaker
Born on Anna Maria Island | Made in Napa Valley
LOLA Founder Seth Cripe has studied wine from every part of the wine-making process, including planting, irrigating, thinning, pruning, harvesting and finessing vintages at the most prestigious wineries in the world. As a teenager, he left his school and home in Anna Maria Island, a fishing village off the coast of Florida, and arrived in Napa Valley to pursue his dream of producing naturally balanced and authentic coastal wines. In 2008, he founded LOLA, a winery that embodies that vision through its Pinot Noir, Chardonnay, Riesling and Artisanal Series varieties. “A winemaker to me is a caretaker of what nature does on its own,” Cripe says. “We work with nature every step of the way to produce a wine that is almost as nature intended.” Cripe lives between his home in Napa Valley, and his native Anna Maria Island, where he produces critically acclaimed bottarga and caviar.
Born and raised in Brazil, Tatiana had her first glass of great wine when she moved to San Francisco in 2003, and that was it! With a Master’s degree in Hospitality Management from Florida International University, she was a captain/staff trainer for Nobu Restaurants for several years, opening branches around the world. In 2014 she decided to move towards the world of wine business, first as a sales rep in Los Angeles, and now as our general manager at Lola. Today, Tati helps winemaker/proprietor Seth Cripe to run the daily operations of LOLA and ensures the brand reaches exceptional customer care, nationally and internationally.
Key Accounts Manager / California Sales Manager
Based in southern California, Jason Hall works with a variety of different markets throughout the country. A childhood friend, Hall grew up with Seth on the Gulf Coast of Florida where they worked together as busboys at one of Florida’s finest Restaurants, the Beach Bistro on Anna Maria Island. It is there that they both had the opportunity to learn about the world’s finest wine and in turn led them both down their paths in the wine business– Jason in wine sales and Seth in winemaking and viticulture in Napa. Jason is excited to be working with his good friend Seth again and assist him in building LOLA wines into a national and international wine brand.
LOLA House Matriarch